About Positioned
AI is rewriting how products get built, priced and sold. We track what's changing and turn it into frameworks you can use on Monday.
What we cover
- AI Product: How product management changes when the product can think: evals, agent UX, build-vs-buy.
- AI Pricing: Seats, usage, credits and outcomes: how AI-era products charge for the work they do.
- Product Marketing: Positioning, messaging and competitive strategy when every product claims AI.
- Storytelling: Narrative, messaging and the stories that make products click: launch stories, founder stories, category stories.
- Launches & GTM: Launching and selling when you ship fast: launch tiering, go-to-market plays and what changed in the market.
Who it's for
Product managers, product marketers, founders and go-to-market leads at software companies who need to make decisions about AI products, not just read about them.
Who writes it
Positioned is published by the Positioned Desk, a small editorial team of product and product marketing practitioners. We write as a publication rather than as individuals so the work stands on its evidence and frameworks. How we research, source and correct our work is on our editorial standards page.
Get in touch
Story ideas, corrections and partnership questions: [email protected].